Let Bands be Bands

It’s been hard to watch local bands do it on their own.

But that’s how it works. The standard model is DIY.

It’s a lot of emailing and  networking to get on bills. Advertising, marketing to get people to your shows. A lot of transporting heavy equipment, finding practice space. And in the end, you get paid with gas money. After all your expenses, you might even lose money. 

You can expect your energy to spent music and the other half on logistics and marketing. 

But that’s the DIY life. 

If your band gets traction and you want to keep going, you have to look professional if you want to appear attractive to the industry. You have to get a website, create a funnel to turn listeners into fans and fans into concert goers. 

Being in a band is like running a business.

And it’s been hard to watch some of the most creative, passionate musicians I know run themselves into the ground trying to do it on their own. 

I did it for years. I was in a band. We hustled. We believed in our music and it didn’t feel like work, until it started to. And then over time, we lost sight of what we originally liked about music: playing it. 

Not emailing or planning. Jamming. Writing music and performing it. Sometimes it’s fun to play the part of music video director but that shouldn’t be the default. 

I’m here to tell you it doesn’t have to be anymore.

At Incubator, anyone can come and start a band without all this headache.

(Yes, this post is an advertisement for Incubator).

Rehearsal space and all necessary equipment is provided. Finding your bandmates is done for you. 

Booking and logistics is taken care of.  

Don’t worry about getting people to your show. Our shows are well attended.

Don’t worry about having to fill time. All sets are 3 songs.

And you’ll even have the opportunity to get free studio time and participate in music-filled hangs, jam potlucks, coaching and songwriting retreats.

We’re here to help launch people’s music career. And we’re doing it together. 

Doing it yourself isn’t cool anymore

Not when there’s a place where musicians can do what they’re supposed to: play. 

When the management is taken care of, musicians have more mental energy to express themselves.

Allowing artists to focus on their craft instead of how to market it is the goal and I dare say we’re achieving it. 

And as we grow, we’ll be able to give more musicians more resources and opportunities to help them make a living in music.