Blog

Why Do I Do This?

Hi, this is Russell. I’m the one who writes all these blog posts and the one who started Incubator. I get the sense some people are curious about why I’m doing all of this. Here are my motivations…

Read More »

There’s Nothing Wrong with You

Are we disordered or do we just not want to be a drone? Should we let capitalists diagnose us when their definition of an ordered mind just so happens to align with the qualities of a good laborer? There’s nothing wrong with you – there’s something wrong with society.

Read More »

Should Bands Have a Leader?

One of the big decisions bands should make early on is who’s the artistic visionary? Will everybody have an equal say or one will one person be the creative force driving the music?

Read More »

Music in the Age of AI

Competing with AI on song quality or quantity is a fool’s errand in the long term. In a world of AI, the human experience behind the music is where the value is.

Read More »

Let Bands be Bands

There’s so much that goes into making a band work: posting, videography, album artwork, booking spaces. It’s grueling work to do it all on your own. Does it have to be that way?

Read More »

stay in touch

Sign up to receive INCUBATOR-related news