Hi, this is Russell. I’m the one who writes all these blog posts and the one who started Incubator. I get the sense some people are curious about why I’m doing all of this. Here are my motivations...

In this post, I argue the songwriting process starts the moment you start thinking about writing a song. And that the expectation setting before the actual writing plays a pivotal role in the final product.

Wisdom of a 34-year old

Many people in Incubator have internalized capitalism's definitions of what an ordered mind looks like, causing them to believe there's something wrong with them - when in fact there's something wrong with society.

There's a strange comfort that comes with believing in something but also knowing in your heart that it doesn't matter on a universal scale.

If you look at the state of the world, you might wonder why all this is happening, who to blame and how we can fix it. But first we need to accept a simple fact.